Fan Raise
FanRaise is a web and mobile platform that enables nonprofit organizations to raise funds through sports engagement. Fans participate by making pledge-based donations tied to predictions about sports events. If the prediction is correct, the user fulfills their pledge and can participate in prize draws or rewards. The platform connects organizations, athletes, teams, and fans in an experience that blends sports entertainment with social impact.
ROLE
PROBLEM
Nonprofit organizations often struggle to maintain long-term donor engagement. Traditional fundraising campaigns rely on direct donations that can feel passive to younger audiences. FanRaise addresses this by turning donations into an interactive experience tied to sports events.
RESULTS
Full web & mobile platform designed
Prediction-based donation system created
Brand identity & logo delivered
Gamified fundraising experience
Approach & Vision
I led the full product design process from early strategic discussions to high-fidelity prototypes. The goal was to create a simple experience that combines sports predictions, donations, and gamification. I also designed the visual identity and logo of the product, aligning the brand with the emotional and participatory tone of the experience. Flows were designed both for fans participating in events and for organizations creating fundraising campaigns.
The vision was to transform how fans support social causes by leveraging the excitement of sports. Instead of passive donations, users actively participate by predicting sports outcomes. This creates a more engaging and emotional fundraising experience that connects entertainment with social impact.
The Challenge & Design Solution
One of the main challenges was designing a system that combines multiple mechanics: sports predictions, pledge donations, rewards, and event management. The interface needed to keep the experience simple while supporting these complex interactions.
Users can explore sports events, select a prediction, and choose a pledge donation amount. If the prediction is correct, the pledged donation is completed. Organizations and teams can create events, define participation rules, and monitor results through dedicated dashboards.
Key Results
The result was a fully designed web and mobile platform for sports-based fundraising. Product flows include event discovery, predictions, donations, and campaign management. The project demonstrates how sports engagement can create new forms of social participation and fundraising.
